More carts turn into orders
Protection is a risk-reversal moment. A shopper who sees their package is protected has one less reason to hesitate, so more of them finish checking out.
Shipping protection, reimagined
Shipping protection that lifts conversion, not just margin.
Offering protection in the cart is a risk-reversal moment. It lowers checkout anxiety, so more carts convert, and every dollar of protection revenue is yours to keep.
Your cart1 item
Stoneware pour-over setQty 1$84.00
Shipping ProtectionProtect your order against loss, theft or damage in transit.$1.95
Total$84.00
This is the offer your shopper sees. Flip the switch.
- More completed checkouts. Protection reassures shoppers at the moment of doubt, so more of them buy.
- You keep 100% of the fee. It drops straight to gross profit. No third party takes a cut.
- Live in minutes, no developers. It installs on your Shopify cart and checkout, and you handle claims in-house.
Results so far
- of orders added protection when it was offered in the cart
- 57.6%
- Against 20.7% when it was offered at checkout only. Nearly three times as many, from the same traffic. One store, Om Mushrooms.
- conversion lift with protection in the cart
- +9.06%
- Early result
- 2.07% to 2.26%. An early result: one store, three weeks, 80% confidence.
- protection revenue against the cost of replaced packages
- ~10:1
- $7.7K collected against $594 replaced at a separate store, a consumer-goods brand. Illustrative only. This ratio varies by merchant.
The reasoningProtection is a risk-reversal moment. A shopper who sees their package is protected has one less reason to hesitate, so more of them finish checking out.
What changes when protection moves into the cart
Lost-package tickets stop being a fight
Shoppers report a problem from their order page. Your rules settle the routine ones, the rest wait in one queue, and nobody on your team has to chase a carrier.
The fee is yours, all of it
Shoppers pay you, not us. SafeLanding charges a flat price for the software and never takes a share of what protection earns.
How it works
Three steps, and the shopper only ever sees the first two.
Step 1: Your shopper sees one switch
It sits in the cart, with the fee shown and the switch off. On Shopify Plus it can sit in checkout too.
Step 2: They add protection for a small fee
It shows up as its own line on the order. Starter tiers run from $0.98 to $3.95 by cart size, and you can set your own.
Step 3: The fee lands with you
It is a line item in your store, paid out like any other sale. If a package goes missing, you replace or refund it from what you have collected.
Om Mushrooms moved the offer from checkout to the cart
Same store, same traffic. Nearly three times as many shoppers added protection, and more of them finished checking out.
The conversion figure is an early result: three weeks, 80% confidence. The reasoning is that a shopper who sees their package is protected has one less reason to hesitate. We will keep calling it early until it clears 95% and repeats at a second store.
Read the case studyIt isn’t insurance, and you decide every claim
The first thing merchants ask is who is behind the promise. You are. That is the reason the fee is yours.
Is this insurance?
No. It is a delivery guarantee that you offer and fund yourself. SafeLanding is the software that puts the offer in your cart and runs the claims. There is no third party between you and your customer.
So who pays when a package is lost?
You do, out of the fees you have collected. At one live store, fees came to about ten times the cost of replaced packages. That ratio is one merchant's and yours will differ, which is why the calculator below lets you use your own loss rate.
How fast do claims get decided?
As fast as you choose. You set how long before a package counts as lost, how soon theft or damage has to be reported, and whether damage needs a photo. First-time claims under an order value you pick can be approved automatically. Everything else waits in a queue, with a message thread to the shopper.
Are shoppers opted in automatically?
No. The switch is off until the shopper turns it on, and the fee is shown before they do.
Do I need Shopify Plus?
No. The cart offer works on every Shopify plan. Offering protection inside checkout as well needs Plus, because Shopify limits checkout blocks to Plus stores.
What does a shopper do when something goes wrong?
They open their order, say what happened, and add a photo if you ask for one. They can follow the status from the same page.
What would it keep for your store?
Put in your order volume. The fee revenue is simple arithmetic; the conversion lift is optional and labelled for what it is.
Ask any protection app one question: who keeps the fee?
Your shopper pays a dollar or two for peace of mind. Where that money goes is the clearest difference between the apps in this category.
| App | Who keeps the shopper’s fee |
|---|---|
| SafeLanding | You, 100% |
| Navidium, Captain, Sam, Simply, Shipcheck | You, 100% |
| Route, SureBright | The app takes a cut |
SafeLanding charges a flat price for the software, billed separately. Nothing comes out of the fee your shopper pays.
A flat price for the software. Never a share.
You pay a monthly fee and a small flat amount per protected order, with a cap you approve up front. Nothing is taken out of what your shoppers pay for protection.
- 14-day free trial
- Billed through Shopify, on your usual invoice
- Cancel from your Shopify admin whenever you like
Put the switch in your cart.
Install SafeLanding, place the block in your theme, and the next shopper who hesitates has one less reason to.